top of page

About Us


Rajesh Mishra

Founder Director

Tarannum Fareed

Co-founder Director

Tarannum is an accomplished psychologist and a seasoned market researcher with over a decade of experience in the consumer Insights industry. As an astute entrepreneur, her strategic acumen has played a pivotal role in shaping critical decisions and strategies for leading brands across diverse sectors, including FMCG, media, retail, automobile, pharma, BFSI, education, NGOs, and advertising, showcasing a rich history of contributing invaluable insights to prominent brands in the country.
Her extensive experience reflects a profound understanding of the intricacies within each category, demonstrating adaptability and expertise in navigating the multifaceted landscape of consumer behavior. Tarannum's strong consultative approach has made her a sought-after professional in the industry, with numerous brands recognizing the strategic value she brings to the table.
A seasoned ethnographer, Tarannum has honed the skill of closely observing even the subtlest changes in behavior, whether in isolation or as part of a global trend. This meticulous attention to detail enhances her ability to extract meaningful insights that go beyond the surface, providing a comprehensive understanding of consumer dynamics.
Beyond her professional pursuits, Tarannum's passion for travel not only broadens her perspective but also contributes to her ability to interpret cultural nuances. Her commitment extends to being a dedicated Mental Health Advocate, reflecting a holistic approach to both professional and personal endeavors.

As a co-founder of a company steering towards the integration of advanced technologies and primary market research, Tarannum embodies the qualities essential for navigating this evolving landscape. Her adaptability, strategic vision, and commitment to understanding the intricacies of human behavior make her an invaluable asset in the intersection of traditional market research and the progressive movement towards future technologies.

Welcome to Thinking Hats, an insight-consulting firm at the forefront of innovation, offering strategic guidance to uncover untapped opportunities in product, consumer, and brand development. With dedicated divisions for Market Research, Strategy, and an Innovation lab, our team comprises seasoned professionals in Psychology and Business Analytics.


As trusted consultants, we collaborate with brands to deeply understand their audience, leveraging our expertise to guide effective business strategies. Whether launching a new product, refining services, crafting compelling messages, or gauging public perception, Thinking Hats is your comprehensive solution, employing both Qualitative and Quantitative Research Techniques.


Our commitment is to provide relevant, reliable, valid, and up-to-date intelligence tailored to your specific needs.

Partner with Thinking Hats for unparalleled insights and strategic directions that drive success.

rajesh mishra thinking hats owner
tarannum fareed thinking hats owner

Rajesh, with over two decades dedicated to the market research industry, has solidified his expertise through significant contributions to esteemed organizations like Mode, TNS Mode, GFK Mode, Synovate, and Ormax Consultants. His illustrious career has played a pivotal role in shaping the strategies of renowned brands, including Cadbury, Big Bazaar, Star Plus, ICICI Bank, Johnson & Johnson, Tata Motors, Vodafone, UNICEF, Titan, and various Unilever, Marico, and Cavin Kare brands.

As a market researcher, Rajesh embodies qualities crucial to success in the field. His keen observation skills and adaptability to changing market dynamics allow him to anticipate trends effectively. Rajesh's ability to comprehend and cater to the evolving needs of consumers showcases his strategic foresight. Furthermore, his track record of working with industry giants reflects not only his expertise but also his effective communication and collaboration skills.

His strategic acumen, collaborative approach, and a client-centric mindset have not only contributed to the success of his ventures but also positioned him as a valuable ally for Indian and global partnerships.

As the business landscape transitions towards advanced technologies, Rajesh's blend of traditional market research wisdom and adaptability to innovative methodologies positions him as a leader capable of steering a company toward new frontiers.
Rajesh's leadership is characterized by ethical conduct and a strong commitment to delivering value to our clients. His ability to build and lead a team of skilled professionals reflects his dedication to fostering a collaborative and dynamic work environment.

Beyond the boardroom, Rajesh's passion for the industry is evident in his involvement with global and national affiliates. His influence extends beyond our company, as he has been recognized for his contributions with accolades such as the Top 50 Fabulous Innovative Leaders of 2020 and Top 100 Most Influential Global Youth Marketers of 2019.

bottom of page