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Thinking Hats is an insight-consulting firm providing innovative, strategic directions to identify newer opportunity spaces in the field of product, consumer and brand development. As an organization with its own Market Research division, Strategy unit and Innovation lab, Thinking Hats has a diverse mix of veterans and experts from the field of Psychology & Business Analytics.

As consultants, we partner with brands to understand their audience. We incline our skill and intellect to provide direction to aid successful business strategies.

Whether you are looking to launch a new product, refine an existing service, discover the most appealing messages, or learn what everyone thinks about you, Thinking Hats provides a one-stop solution through its Qualitative & Quantitative Research Techniques.

We help providing relevant, reliable, valid and current intelligence for your needs.

rajesh mishra thinking hats owner

Rajesh Mishra

Founder Director 

Rajesh is a market research veteran and founder of Thinking Hats. In his experience spanning over 2 decades, he has gained business exposure across diverse verticals with industry stalwarts like Mode, TNS, GFK and Synovate.

As a revered industry consultant, he harbours a strong network of clients who deeply value his partnership.

His close involvement in consumer research is highly appreciated and empowers brands in designing flawless and futuristic strategy. He lets his thought provoking and easy to approach nature resonate in the DNA of the company as well.

Rajesh has been a catalyst to drive business decisions for several big global & national affiliates. He has been recognised for his contributions and felicitated with several accolades like Top 50 Fabulous Innovative Leaders of 2020 and Top 100 Most Influential Global Youth Marketers of 2019. 

Apart from investing most of his time in studying culture, Rajesh is a cricket enthusiast & an incessant people person.

tarannum fareed thinking hats owner

Tarannum Fareed

Co-founder Director 

Tarannum is an experienced psychologist with a demonstrated history of working in the Consumer Insights industry.

As an entrepreneur, her insights have added value to crucial decisions and strategies taken by leading brands of the country.

With over a decade of experience, she has worked across all categories like FMCG, media, retail, automobile, pharma, BFSI, education, NGOs, advertising among others.

She brings with her a strong consultative approach that is keenly sought after by several brands.

She is seasoned ethnographer who closely observes any small change in behavior – either in isolation or as a global trend.

She is an avid traveler and a passionate Mental Health Advocate.


Vinod Bedarkar : Director – Data Science

Post graduate production engineer with 14+ years of working experience in the area of market research and analytics.

An affection towards data and numbers encourage him to synthesize the information voraciously. He is well versed with use of broad range of analysis techniques and predictive models to transform data driven consumer insight into actionable marketing and business solution.

Vinod has a good understanding of consumer satisfaction. Occasionally tries to do hand writing analysis. Likes to watch Bollywood movies at home but not at theatre.

farha merchant thinking hats team

Farha Merchant : Director - Business & Strategy

Farha, an adept professional with 11+  years of experience in the industry, on the on-set paved her career path as a Media Planner & Strategist for key clients like Johnson & Johnson, Parle Agro, Ambuja Cement among others.

With immense Media Planning & TV Viewership Analysis experience in the past, she has been an integral part of the Channel Research team with one of the leading broadcasters in the country – Disney, for their kids cluster.

Being in pivotal roles in the past, her core strength lies in understanding business needs and addressing client requirements with strategic research solutions. At leisure, Farha is a Baking Enthusiast.

ragini damani thinking hats team

Ragini Damania : Finance & Account Management

Experienced with over 6 years in the field of Accounting,Taxation and Audit.

Ragini has in-depth knowledge of Audit ,Tax and Accounts.

She has worked across variety of sector like Hospital, Retail, Hospitality, Manufacture & Distribution.

She looks forward to dynamic and challenging situations and is always looking forward to learn new things.

rajesh shukla thinking hats team

Rajesh Shukla : Project Management Manager

Rajesh is a market research professional with over 20 years experience in project management.

He has extensive skills in recruitment, field training, audits, adequate resource management, CATI management, data management, and vendor management.

He is adept at handling both Qualitative and Quantitative assignments.

About Us

Our Team

Suleman Shaikh : Sr. Manager - Global Partnerships

A seasoned professional with vast experience in the market research industry. Excellent client development skills and beliefs in personalizing his approach to maintain a positive and professional business relationship. Team player with capabilities of managing multiple tasks. Great candour and always open for suggestions and feedbacks. Always eager to learn and will not shy away from bending ears for clarity.

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