WHO ARE GENERATION Z?

Roughly, anyone born between 1995-2010 is collectively called as Generation Z. This would place them between 10-25 years in a current day scenario (Dec 2020).

Gen Z are the youngest members of the workforce and those who are at the start of beginning their career journey. They are spending money on products, services and solutions that you produce, provide and create. There is already so much being said about them, but one thing is for certain, they cannot be ignored any longer. They are often assumed to be similar to Millennial's, but in fact, they are not just more youthful, tech-savvy or social media addicts, but also have a sense of perspective way beyond their years and their socially conscious beliefs are already making a real impact on the world today.

WHAT TO EXPECT?

A Report developed with over 800 hours of curated desk research, dedicated to understanding this specific target cohort. It covers key parameters & mined data from 2018 till 2020 (Dec), generated by meticulously following Industry experts like BCG, McKinsey, Deloitte, IBM, Forbes, Business Standard, Accenture and many more. This extensive report will create value & help marketers, brands, agencies, consultants, academic researchers, businesses and other Industry specialists' prepare for Gen Z as the future consumer generation.

We have drawn practical implications from brands globally and have examined characteristics that define Gen Z, their potential future, values, media consumption, anxieties, spending power, spending power and global trends. All this will help to develop In-depth statistics, facts and marketing insights & strategies what is soon set to become the largest cohort of consumers. This comprehensive report consists of A Global Understanding, Key Regional Nuances & A Directional Way forward for Marketers by our team of experts.

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Ask for your copy of the report today!

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