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Post Lockdown, Will Our ‘Eating Out’ Experience Change?
The Quint
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Fragrances with mass appeal to cater to young consumers
Business Standard
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Brands consider ambassadors to promote the fit and rough image
Business Standard
Articles
Nykaa bets big on fashion, offline stores with eye on Unicorn tag
Business Standard
Nykaa bets big on fashion, offline stores with eye on Unicorn tag
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Japanese branding with Indian know how leads to Premium narrative
Business Standard
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The Language of Music - Celebrity endorsers to build mass affinity 
The Language of Music - Celebrity endorsers to build mass affinity 
Business Standard
India struggles with scale-defying air pollution, are purifiers the answer?
India struggles with scale-defying air pollution, are purifiers the answer?
The Ken
 
False accusations a big concern for the #MeToo movement
Indian Express
 
Indian Express
Videocon: A brand unravelled by diversification, debt, dubious deals
Business Standard
 
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